Content marketing is a great way to lure and stay connected with your customers. 93% of digital marketers use content marketing for their business. B2B marketers spend 40% of their total marketing budget on content marketing. Social media posts, illustrations, videos, case studies, whitepaper, and infographics are the most popular type of contents. If you want to improve your content marketing to the core, there are certain thumb rules to be followed. Check out the infographics for 15 thumb rules of content marketing.