The new year is on its way. New year gives us a fresh start and new opportunities to establish ourselves. At the end of this year 2017, many people ponder how they can change things for a better tomorrow. Many of us resolve to stay fit and healthy this coming year. But how about your business? Is your business strategies gonna be the same? Everyone is curious to increase their business double fold than that of last year. To help you, we have outlined proven digital marketing resolutions to adapt for the year 2018.
Resolution #1: Build an email list
Your digital marketing strategy should include email marketing- the proven marketing that provides the highest ROI. Getting email database of those people who are interested in your products & services is the great way to grow your business. This means when you build an email list, you have 100% access to it and you are given a direct link to your target audience inbox. Building an email list is the perfect way to communicate and deliver amazing treats to your clients. Stay focused on your subscribers and add value to their anticipations. Free email marketing tool like MailChimp is a great way to get started.
Resolution #2: Leverage video marketing
Using rich media for your business will entice your target audience. Videos are fast growing online content and 87% of marketers use video for content and digital marketing. Videos are the most powerful advertising tool on the internet. Create videos that are entertaining, informative, and relevant to your niche. Online videos generate more conversations and authority. So if you have not entered the Youtube realm, it’s time to get started.
Resolution #3: Update your website
Who likes poor or outdated website? Your potential customer will review your website before they begin to start the business with you. The average lifespan of a website is 2.6 years and think how much years does your website hit? Since the start of your business, a lot of changes might have happened. So update your services page and team page. Keeping your website fresh and up to date is significant for SEO rankings.
Resolution #4: Influencer marketing
Influencer marketing is gaining attention in the current moments. Influencer marketing is focused on influential people than targeting a larger group of audience. You hire or pay an influencer to get the work done. By partnering with influencers you can reach your target audience and gain new followers. As the influencer has build trust with their followers, eventually your business will be considered reliable and credible. Make sure you partner with the right influencer who is aligned with your goals and objectives.
Resolution #5: Employee advocacy
Employee advocacy is the promotion of a company by its own staff members. In other words, your employees are the brand ambassador for your business. Employees actively promote their companies through social media, word of mouth and recommend their company’s products & services to a friend or family member. Hence employee advocate generates brand awareness and positive reputation. They are the expert on your company’s products & services and a credible brand ambassador. Now it’s time to start investing in employee advocacy programs and grow your business.
Resolution #6: Google Analytics
Analytics help you to review your past works and find out what where you went wrong. Use Google analytics to monitor and track your business performance. Google Analytics provides you the digital analytics tools you need to analyze data from all touchpoints in one place, for an enhanced understanding of the customer experience. You can get a clear insight of your website visitors and from where your traffic is coming. Google has also launched the Google Analytics mobile app, where you can access your website key metrics anytime from anywhere, which will improve your digital marketing strategies.
The final word
Whats next? It is time to plan all these resolutions into action. Digital marketing strategy takes time and effort. Make a list of errors that you made in the past year and try to rectify in the coming year. Do you want to take your digital marketing to the next level in the year 2018? If yes, then get in touch with Bright Bridge Information technology private limited.