Ganpat Grand is a sumptuous hotel located at the foot of Palani hills. The hotel was founded by Mr.N.Hariharamuthu, with an expertise of more than 2 decades in the field of hospitality. Ganpat Grand hotel caters impeccable service to the pilgrims visiting Palani.
Initially, the hotel had a sparse online presence and the Google rankings were poor. Social media marketing strategy was lacking as the hotel was only focusing on Facebook thereby neglecting Twitter & Instagram. The outcome is the hotel was lagging behind in terms of conversions and bookings. Here the pie chart shows the initial standings of the hotel pertaining to social media marketing and SEO.
Social media marketing
Social media marketing is the effective way to gain visitors online. Apart from Facebook marketing, Twitter and Instagram marketing was proposed by our social media strategists. Implementing Facebook ads for conversions was also inferred by the expert team.
Search engine optimization(SEO)
SEO is the cost-effective way to increase the rankings. Our SEO team suggested on-page/off-page optimization, directory submission, classified submission, building internal/external links and blog commenting which will improvise the overall ranking of the website.
After a systematic planning and execution of the above-said solutions, the bookings increased exponentially, with a boost of 200% revenue. There happened a tremendous change of rankings in the SERP’s. The keyword rankings reached top 5 positions in the Google search engine. There was a great surge in the conversions and engagements from social media marketing. Facebook, Twitter, and Instagram saw a skyrocketing number of followers. Finally, Ganpat Grand made its online presence and the hotel has honed its competitive edge.