Facebook the great social media giant is the most popular network used by people worldwide with 2 billion users. Gone are the days of traditional marketing and businesses invest most in digital marketing especially on social media marketing. Many professional marketers choose Facebook to bolster their brands. Latest statistics reveal that India has overtaken the US to become Facebook’s largest country audience with a total 241 million active users, compared to 240 million in the US. Hence none will deny the fact that your brand should be on Facebook to reach your potential clients. So, Facebook plays a major role in law firm marketing.
Why choose Facebook for your law firm marketing?
If you aren’t advertising on Facebook, you are missing these billions of people on Facebook. Moreover, this article will enlighten you on how to use Facebook to market your law firm with its robust features.
Here are some of the new Facebook features and how to use them for marketing your law firm:
Millions of people across the world communicate via Facebook messenger. This is a new way for all marketers to communicate and connect with their valued clients. For law firm marketing or self-marketing your law practice, using theses messenger “bots”, you can deliver automated subscription contents, live and customized messages for your clients. Text and images relevant to your content can also be sent to stay connected with your clients. This allows you to interact with your potential clients on a personal level where you can also address their needs and requirements through messenger.
Live videos are one of the effective ways to drive your clients in real time and it takes less time than writing individual posts. Live streaming videos are kinda Human-Human stuff that enriches your clients experience with your law firm. So how do you use live videos to advertise your law firm? The answer is simple. One great way to use Facebook Live video for your business is to discuss a topic that your audience is interested in. Say for example if you have written a blog or article on a subject and your readers may have questions about it. Though you can answer readers’ comments on your blog, it’s much quicker and effective to schedule a Facebook Live video session where you can answer many of their questions at once.
Facebook added the ability to create a short, looping video for visitors to your profile page. This feature was first launched to iPhone and was later available to Andriod. You can make short videos less than 7 seconds containing your expertise law practices and post it as your video profile. This gains more understanding among the viewers and to connect more powerfully with potential clients. Bring your profile to life on your law firm Facebook page by using Facebook’s Profile Expression Kit. Android and iOS developers worldwide can download the Profile Expression Kit SDK and integrate it into their apps.
Yet another striking feature on Facebook is Instant Articles. It is a new way for any publisher to create fast, interactive articles on Facebook. Utilize this feature to deliver an incredibly fast and immersive reading experience for people on Facebook. Articles load instantly in News Feed, and readers really like the speed which enables you to publish quality legitimate articles related to your law practice. The fast, immersive reading experience inspires people to share Instant Articles 30% more often than mobile web which means Instant Articles are shareable and engaging.
Another effective way for law firms to target their potential clients is through Facebook ads. The Facebook ads algorithm is designed to target your audience based on age, gender, demographics, locations, and interests. Therefore Facebook ads let you connect with the right people who are interested in your products and services. Here is a picture showing you how Facebook ads work. Facebook show their ads to the people most likely to be interested in their products, services, and causes.
Randomly Facebook will assign you a number for your Facebook profile page URL. For example, which of these URLs would you prefer to share with potential customers:
The good news is you can claim your vanity URL for your law firm and for yourself. It gives your page an easy-to-find & easy-to-share URL that looks professional & branded. For brief understanding visit the link –