Law Firm Marketing: Digital Ways To Drive More Clients Online
Marketing your law firm can be a daunting task. Due to the internet penetration, the way of doing business and marketing your business has been drastically changed. No wonder this change impacts the law firm too. When someone is looking for a lawyer, they are most likely to search online these days. Forecast says that the number of internet users in India would cross 450 million by the end of this year. Decidedly, it is significant for a lawyer or a law firm to have a strong online presence to connect with their potential clients.
If you are a newbie to attorney marketing and find difficult to start-up, this article could pave the way to reach your potential clients. Read on to know the ways and steps to market your law firm online.
Build a professional website
The first and foremost step is to create a topnotch website that reflects your business. Your website is the face of your business if the client is not able to find you, they will move on to someone else as fast as it takes to click a button. You can hire a professional web designer who can tailor your website to craft your own brand. Make sure you have a mobile version for your website which is imperative to your business success. More than anything create a website that is SEO optimized that have a landing page for each segment, optimized heading tags, internal links and relevant keywords.
Law Firm Digital Advertising
Your firm has launched a website, it’s time to start advertising. Before that know the fact that Digital advertising has surpassed traditional advertising. Therefore, advertising your law firm online is cost-effective provided you get quality lead generations. Suggest you use Google Adwords the most widely used internet marketing strategy. Google Adwords is a great way for lawyers to get listed in Google search results. PPC(Pay per click) will attract more clients looking for your law firm. With PPC you can advertise your law firm both locally and globally and help you target highly relevant legal consumers.
Get listed in Google “Local pack” and local directories
Google’s Local Pack search returns a map and three businesses within the search results. Potential clients are most likely to see a local pack when they search for law firms which are nearer to their place. Make sure that your firm is listed in all of the local business listings directories. Here are few popular directories that you can be listed in:
- HG.Org legal directory
- Yahoo Directory
Publishing Legal Articles Online
As a lawyer, publishing articles online with regards to the common societies laws, acts and rules can have an impeccable impact on communicating your services with potential clients. A quality article reflects your expertise in the concerned categories of laws and clients find it reliable to approach you. There are many sites where you can publish your articles, if you want to reach your target audience, it’s best to go where your readers and peers will be most likely to gather information. The search engine provides various article submission directories, and if someone performs a search for you or your firm, chances are that your articles may come up as well. If the directory allows you to link your article to your website it is a great way to drive traffic to your website. Keep in mind to write articles readable, precise and to gain an understanding for a layman and follow the submission guidelines on the site.
Social Media Sites for Promoting Law Firms
No soul on the planet will deny the fact that social media is one of the effective platforms to grow your business. Your law firm should eventually jump into the ocean of social media to reap visible results. There are four social media networking sites that you should be familiar with- Facebook, Twitter, LinkedIn, and Google+.
Facebook: Create a business page for your law firm to get popularized and invite friends to like your page. This social media giant enables you to communicate with your potential clients and Facebook ads are a great way to reach them.
Twitter: Twitter is the trendiest platform and the best tool for a lawyer where you can follow professional attorneys and other law firms.
LinkedIn: Business-oriented social networking site meant for professionals is Linked-in. If you are about to choose the above mentioned social media platforms, Linked-in should be the right platform for you. As it is the vast social networking system with major companies and businesses.
Google + : Create a Google+ profile, write a description and start connecting with your clients, professionals, and prospects in your area. There are also several active Google communities for lawyers that you can join.
Apart from the above-mentioned points you can use videos, infographics, quality contents and Email marketing to market and drive clients online.