LinkedIn operates the world’s largest professional network on the Internet with more than 500 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. LinkedIn is the most popular business social networking for attorneys to market their law firm. If used strategically law firms attract and retain more clients through LinkedIn. Explore the article to know how to use LinkedIn as a marketing tool for your law firm.
Create a company page for your law firm
If you haven’t already signed up, it’s time to do. Now your company page is the online business card. Therefore make sure to optimize your company page for maximum conversions. Your company page should increase your law firm’s presence within the LinkedIn community and people should get a good idea of your legal services. Invite your clients, partners, and employees to follow your page to built your page. Your company page should enhance the credibility of your law firm and drive traffic to your website providing an outline of your services. Add rich content to your company description where you have 2,000 characters to describe what your company does.
To find a group based on your interests which are relevant to your industry, use the search feature at the top of your LinkedIn homepage. You can also create a new Group for your law firm pertaining to your legal services. LinkedIn Groups allows professionals share content, ideas and to network within the LinkedIn community. Being active in a group can help establish your legal expertise. Join group discussions relevant to your profession to attract views to your Company Page. The LinkedIn groups are the effective way to increase your law firm visibility.
Use LinkedIn Publisher
LinkedIn publishing platform allows members to publish articles about their expertise and interests. It helps you to establish your professional identity by expressing your opinions and sharing your experiences. Publishing unique articles ensures that your law firm’s message resonates with the targeted audience. These articles and contents are shared with your group’s, followers in their news feeds, and sometimes through notifications. Members that aren’t on your network can follow you from your article so that your next article will be surfaced in their feeds. Your original content becomes part of your professional profile and is displayed in the Articles section of your LinkedIn profile.
Here is an infographic that shows the stats for law firm marketing using LinkedIn.
How to Advertise on LinkedIn
Linkedin can help your law firm connect with the world’s largest audience of active, influential professionals by two ways of advertising:
- Self-service ads
- Managed campaigns
Self-Service Advertising on LinkedIn
LinkedIn is the all-in-one advertising platform where you can create your ads, set your own budgets and stop your ads at any time using Campaign Manager. Ad formats supported by Campaign Manager are, Sponsored InMail, Sponsored Content, and Text Ads.
Managed Campaigns on LinkedIn
Managed Campaigns ads on LinkedIn enables you to create exclusive ads for your premium audiences. Account-managed ad formats include Dynamic Ads, Display Ads, Sponsored Content and Sponsored InMail, along with the account-based marketing (ABM) using LinkedIn Account Targeting.
To know more about advertising on LinkedIn visit the link: https://business.linkedin.com/marketing-solutions/how-to-advertise-on-linkedin
LinkedIn as a marketing tool for your law firm will generate more clients and leads if used strategically.