4 Ways to Use Instagram Stories for Business

Brightbridge_admin Social Media Marketing 1664

Instagram has been rapidly growing with 500 million active users worldwide. Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter. The Instagram story is a new way for the marketers to attract people to grow their brand. It is not just a way to entertain your audience, there is so much that can be done to drive people towards you. Here are few ways to grow your social media marketing using stories.

How to use Instagram Stories :

Here is how you use Instagram stories for your business to drive enormous audience.

Short story

Posting a short story on Instagram would attract a large audience than a lengthy one. People tend to scroll on to the next within 4 seconds. Though there might be a lot you would want to tell your people but keeping it short would drive them to view every story that you post.


Instagram story communicate a lot more than what we think. People engage in the offers or events that we post as a story and the response rate is also higher. They would be more attracted to view the profile if they like the story that you post. Driving people to your profile engages them in viewing the previous post.

Post a content

If a story receives a lot of engagement and it would be there only for 24 hours, posting a particular content from the part of a story to your profile would gain even more interaction and which would draw more traffic.


Just as Facebook ads, target your story to a particular audience group to reach all your potential customers.

Have a glimpse of the below graph showing the steady growth of Instagram based on its active users in millions.


Social media marketing growth lies in the right way of posting content at the right time. Use the data to enhance your post reach and engagements.