28May

Best Live Chat Apps Every Lawyer Should know

Brightbridge_admin Law Firm Marketing,Live chat app 472

Search engine optimization is key for every law firm that is looking to draw qualified leads through the digital medium. The traffic that is directed to your law firm website using SEO can be converted to a sale only when every person visiting the website is prompted to take an action. The first step to it is encouraging and providing an easy way for them to contact you.

Law Firm live chat is the best way to get the visitors talking about the issue for which they need a lawyer’s help. Since this option is available 24/7, it is beneficial for both – the customers and for your law firm. The benefits to your law firm are, it expedited the first touch point for customers, saves you operational cost of hiring junior lawyers to be available all the time to serve the visitors on your website and immediately converts leads

Many law firms have experienced higher conversion rates after using live chat for their website. These are the best live chat apps every lawyer should know.

Apexchat

This application has to be installed on your website. Apexchat has specialized services for law firms. The have assisted with family, immigration, criminal defense, personal injury, estate planning and bankruptcy for lawyers. They have trained live chat agents that will respond to your leads.

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Pros:
This software has been used by more than 2000 law firms. Their chat agents are trained in multiple legal practices, hence deliver highly professional services of converting your website visitors to clients. They also have a live call transfer option wherein your potential client can be moved to the next level in the marketing funnel. When the lead speaks to the support team over a phone call, the percentage increase in the conversion rate is higher and faster. You can also customize the software as required for branding purposes. This helps in conversion rates while retargeting the visitors who do not convert immediately after the first live chat and take some time to decide on legal services. Other helpful features of this software are canned responses, geo-targeting, text alerts for clients.

Cons:
No screen sharing option

Pricing:
Pay-per-lead

Zoho Sales IQ

Zoho is a customer relationship manager software. It helps in marketing, sales and customer support. You can use online live chat, visitor tracking and analytics in this software.

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Pros:
It is one of the most popular live chat programs having more than 100,000 users worldwide. It is very easy to set up. You can customize the chat boxes to suit your law firm. This helps in branding. It is available in multiple languages so if your law firm is catering to countries that are not English-speaking, this software is really helpful. Zoho CRM has a fixed monthly fees which makes it more suitable for large law firms.

Cons:
Chat service is a part of the other services offered in the software. Hence not affordable by small law firms.

Pricing:
15 days free trial is available. There are three packages. Basic package includes 3 operators. Professional package includes 5 operators and is mostly opted by law firms. Enterprise package includes 10 operators and is most suitable for large organizations.

Cugic

This is a chat software that has industry trained agents for legal advice. It is the world’s most flexible live chat software as the leads are transferred to the concerned experts for further discussion. Thereby ensuring that the lead is systematically taken through the marketing funnel and the lead is converted to a paying client at the earliest.

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Pros:
This software is actively used for more than ten years in the market. They have clients in more than 60 countries. It is easy to install and use. It is one of the very few softwares that is fully customizable. You can also proactively invite your customers for a chat rather than having a pop-up window for chat on your website. This prompts the visitor to take an action and not close the pop-up and continue to look for information on the website. You can also track website visitors and have the geo-tagging feature enabled. You can also integrate CUGIC software with your law firm’s social media accounts. It has a reporting system so you can generate reports of each platform.

Con:
Users cannot chat with the software bot.

Pricing:
Three packages are offered. Professional package is ideal for small law firms, Enterprise package for large law firms and Enterprise Plus for organizations.

Legal chat 24/7

This application interacts with each visitor of your website. Complete information required for the screening and initial interaction is collected. It is then screened and the data of potential leads is sent to you via e-mail, call transfer or text message. You can choose the medium of communication. E-mail allows you to store the data and initiate conversation with the client. If the visitor opts for a call back, it is directly transferred to you so your law firm specialists can interact with the lead. Receiving information via text keeps you connected and helps you work remotely.

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Pros:
This application is especially designed for lawyers. The chat assistants provided are legally trained which makes sure your website visitors receive all the information they require during the first interaction. Since the chat assistants are the face of your law firm, the first interaction is very important. Your agents will be well-versed with the legal terminologies and equipped to answer all the queries of the visitors. This eliminates the necessity to transfer the lead to a legal specialist who can provide more information on the problem faced by your website lead. You can customize the chat scripts or frame brand new ones as required. This gives you the capability to determine the style and voice of your chat assistants. You can also customize the application to personalize it for your law firm’s brand.

If the lead wants to speak over a phone call during the chat, the call is transferred to you or any other phone number of your law firm as you require. The chat windows are branded. The application also sends you a copy of the chat transcript after each chat. This helps you to screen, modify, improvise future interactions with the clients.

Con:
The chat service is completely outsourced once the application is installed.

Pricing:
Pay-per-lead

Final Thought:

Your law firm website is the source via which you generate leads. We had mentioned some Live chat tools that can help you in converting leads and grow organic traffic. Once you get high traffic, these live chat can improve you turn it around. Try different live chat tools and fix on the one that best suits you.