Web hosting and SEO go hand-in-hand. It is a real fact that web hosting can affect SEO rankings. If your website has a poor ranking, your web hosting provider can be the reason. There are various elements to be considered before you choose your web hosting provider. Are they reliable? How about safety & security? Do they offer quality support? These are the questions to ponder before you choose a web hosting provider. In this article, we will discuss the main factors that affect your SEO ranking.

Uptime/Downtime

Uptime refers to the page loading speed of your website whereas downtime is contrary to uptime. Downtime refers to which your website is slow and not accessible for the users due to the problems in the server host. Search engine spider crawls your site pages but due to the downtime, your website could not be indexed by the search engine. Hence this downtime/uptime can hamper your SEO rankings. Therefore it’s essential to choose a web host provider with 99.9% uptime.

Speed

Speed is yet another main factor in SEO rankings. If your web hosting provider is in another country, the distance between your host and the time taken to fetch the website pages will also increase. If you and your web hosting provider are in the same country, the quicker the server reaction time will be. As the website speed increases, your SEO ranking will also be increased. If you are sure on all the technical aspects of your website and still getting poor speed, then you have to contact your web hosting provider.

Security

Security breaches can impact a website SEO ranking. Hacking can happen to any website, this alarms us about the website’s security basics. Unfortunately, if your website is hacked which causes client data theft or something bad happens, it will altogether affect the SEO of that particular site. Hence it is imperative to choose the best web host provider for sound safety and security.

Bottomline

Hence you might have understood there is a solid connection between your Web host and SEO rankings. Apart from the above-said factors, data loss, poor support, and account hacking can terrible influence your SEO rankings. Therefore it is imperative to choose expertise web hosting provider with stable uptime and reliability.